Posted on Apr 21, 2019

Digital Prospects (Pty) Ltd


Conversion Rate Optimisation (CRO) is a critical element in your business’ digital marketing process. CRO looks at converting more of your existing traffic, aligning your focus on making more of what you already have. It’s also one of the quickest ways to improve a digital advertising campaign.

By increasing the percentage of website visitors who take your desired action (goals), we increase both micro and macro-conversions. Micro-conversions are your smaller conversions such as filling out a form or signing up to an email. And macro-conversions are your primary goals, such as your users purchasing a product or service.

The CRO process involves digging deeper, understanding your key audience better, their interaction across your website and what’s stopping them from completing your goals.
Testing is the key – you can form a hypotheses about your user’s interactions, but you need to test and analyse what your users really need. It’s often the small changes, which can end up making the biggest impact. Let’s get started by helping you to increase your conversions.

Over the next 12 days, we'll be looking at one CRO component per day in more detail. If however, you would like to read the full article, please visit our website blog ( or click on the button below.
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