Posted on Apr 22, 2019

Digital Prospects (Pty) Ltd


Conversion Rate Optimisation (CRO) is a critical element in your business’ digital marketing process. CRO looks at converting more of your existing traffic, aligning your focus on making more of what you already have. It’s also one of the quickest ways to improve a digital advertising campaign.

Today we're looking at where you should start with your CRO campaign. It is part 1 of a 12 part series of posts.

1.Where should I start?
The most obvious, but often most neglected part of any project - where, and more importantly, how to begin.

Begin your CRO by analysing the user experience of your site visitors and identify any obvious barriers for conversion. You need to know why people are visiting but why their visits do not convert into leads or sales. Remember that the conversion process must be as easy as possible for the visitor and without any confusion. (Stick to the KISS principle in all forms of web design. Keep It Simple Stupid!)

Ease the journey of your audience that actively converts, so they can quickly and confidently reach a converting decision. Do not over complicate things. Keep information to the point and do not waffle...

Look for a conversion solution in line with your goals and develop a hypothesis to test. (Test it on family and friends - their input and suggestions might be invaluable). Ensure you can track the visitors interactions, analyse the results (Google Analytics is very useful and FREE) and implement the solution.
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