Digital Prospects Web Design

PART 7: BUILD TRUST WITH SOCIAL PROOFING

What is social proofing? It is adding elements such as testimonials, reviews, number of items sold and the number of customers purchased in the last hour/day/week. Social proofing is another trust signal that builds confidence with your website visitors. ...

PART 6 OF CRO: Shape and size of CTA buttons

When looking at improving your Conversion Rate Optimisation, you are also improving your website development, thereby improving your overall user experience and ultimately, your rankings. Today we’re looking at the shape and size of your Call-To-Actio...

TIP 5 of CRO: CTA placement
Take advantage of the reading and scanning habits of your users. Knowing why they visit your page will help when you consider where to place your Call To Action (CTA) sections or buttons. By understanding how users interact with your pages you can place your CTAs to di...

PART 4 OF OUR CRO TIPS

4. BULLET POINTS & LISTS

People love lists and concise sentences. Why? Because they are usually succinct and to the point. Bullet lists immediately tell you that the following information has been broken down into little bite-sized summaries of important information. The ...

PART 3 OF CRO
Find language and messaging that resonates with your visitors. By understanding your key audience better and what messaging resonates with them, you can make the necessary changes to your content. Remember that content doesn’t just include the body or copy, but all aspects of writte...

PART 2 of 12 about CONVERSION RATE OPTIMISATION:

Does colour have an impact on CRO?

There is a psychology behind colour, and gains can be made by understanding what colour resonates better with your audience and enables your call to actions to stand out more.

Remember that colour blindness a...

WHERE TO START WITH CRO?

Conversion Rate Optimisation (CRO) is a critical element in your business’ digital marketing process. CRO looks at converting more of your existing traffic, aligning your focus on making more of what you already have. It’s also one of the quickest ways to improve a digit...

WHAT IS CRO? AND CAN IT HELP GROW MY BUSINESS?

Conversion Rate Optimisation (CRO) is a critical element in your business’ digital marketing process. CRO looks at converting more of your existing traffic, aligning your focus on making more of what you already have. It’s also one of the quickest w...

WHAT MAKES A "GOOD" SEO SERVICE PROVIDER

Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article. 

Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with ...